How to Increase Website Engagement
Having a well-designed and properly developed website is one part of having a successful online strategy. The followingmethods will make your website more engaging and will improve results.
Focus your website content on your customers, not your business or products, to get the best results. This involves using your content to show you understand your customer's needs, challenges, or desires, and that your products or services are the solution. Our team of expert copywriters will help you achieve this. Also, our team will make sure everything is relevant to your customers including images and videos. Other content strategies we use include focussing on benefits rather than features, telling stories to give your content more relevance to the user, and making sure there is no repetition or superfluous sentences. In addition, our copywriters are mindful of SEO when creating content to make sure crucial phrases are included, wherever possible.
The images and videos our designers add to your website will make it more attractive, but media is more than window dressing. We use media to improve the user experience, to move customers closer to a buying decision, and to build trust in your brand. One of the ways we do this includes using real images of your company, people, and products rather than stock images, where possible. Relatable, informative, and professionally produced videos can also help significantly, as can well-designed infographics. After all, an image, video, or infographic can often get across a message much faster than paragraphs of text.
Calls to Action
Calls to action are an essential part of almost all successful websites. They are helpful to the user as they show the user what you want them to do next. Without a call to action, this might not always be clear or the user might browse away from your website putting the sale at risk. It is not enough to simply have calls to action on your website, however. It is also important that those calls to action are compelling. Our team has extensive experience of creating compelling calls to action plus we have tested different buttons, phrases, positions, and colors. We know what works so you will get the best possible results.
Adding a Blog
One common mistake on many company websites is to only have sales-related content, i.e. every page promotes the business, products, or service. This does not maximize engagement levels, though. After all, not everyone visiting your website is ready to buy immediately. Also, they will not always be familiar with your brand. A blog gives you the opportunity to establish and build trust with your audience. It also enables you to start a discussion, particularly if you allow comments or promote your blogs on social media. In addition, a blog will bring additional traffic to your website from search engines, social media shares, and links on other websites. At Selworthy, we can help you with this process by creating a blog on your website, plus we can manage it by creating and promoting the content.
The importance of having a responsive website design cannot be over stated. Your customers expect to be able to access your website on any device. In fact, depending on your industry, more of your customers may access your website on a mobile device than on a computer. In addition, there is no universal size, orientation, or dimension ratio for the devices your users might have. This is why our responsive features are so important. When you get a website developed by the team at Selworthy, it will be responsive so will automatically adjust the content so it fits the user's screen. This will increase engagement levels when customers access your website using a phone or tablet.
Most website developers build websites in optimal conditions, i.e. using high-powered computers, the latest models of phones, and ultra-high-speed internet connections. Very few of your customers will access your website under similar conditions, however. This is why the quality assurance process at Selworthy is so important. Before we launch your website, we conduct a series of real world, rigorous tests to make sure your website works in all possible conditions. We test it on all commonly used browsers, computer operating systems, mobile operating systems, and mobile devices. This ensures your website works perfectly for as many of your customers as possible.