Website Design

Get an attractive and user-friendly website that works on all devices, includes SEO features, and delivers measurable results

What We Do

Developing a website is straightforward. Developing a website that generates new sales and leads for your business is much more complicated. Here's how we do it.

Research

We start the website development process by first getting an understanding about your company, your products/services, and your customers. We also find out about your objectives and your expectations from the website as well as any plans you have for the future. In addition, we will take time at this part of the project to investigate your competition and the websites they have as well as learning if there are any particular styles of website that you like or dislike.

Wireframes

The next stage of the process is to plan out the development by creating a scoping document and wireframes. The wireframes in particular sketch out the design and layout of the content on the website as well as, crucially, developing the user experience and user flow of the website. The emphasis is to create an environment that will help achieve your objectives by, for example, ensuring users can easily find information and then encouraging them to click a button requesting a quote.

Design

At this stage, the wireframes and any other information about user experience is given to our talented designers to complete the creative design of the website. The aim of this part of the process is to design the website so it fits in with your overall brand as well as making it modern, professional, and unique. In practical terms, it means deciding on the fonts and colors to use as well as font sizes, backgrounds, textures, images, buttons, and more. Once the designers have all these elements in place they will create a mock-up for you to review.

Development

Once you are happy with the design of the website, our development team takes over. This team comprises talented coders who add any frontend functionality that is required as well as coding the back-end of the system, configuring the CMS, and optimizing the website. The aim at this stage of the web design process is to ensure the features and functions of your new website work on all devices, that it displays correctly whatever size screen the user has, that it loads fast, and that it has all the tools you need in the back-end to manage the website and grow your business.

Testing

Once the coders finish,your website will pass over to our quality assurance team who will test it across a variety devices. They check each page, button, feature, and function to ensure it performs correctly. In addition, they check the security of the website and if the website is optimized for search engines.

Launch and Optimization

Once the testing phase is completed, we will launch your new website. This is done in a controlled way according to the needs of your business. For example, we can arrange to launch the site at times of low traffic levels. Once the new website is live, we will carry out an immediate and exhaustive test. We then monitor the site closely over the first days of operation to check it performs as expected and to optimize it further.

Making Successful Websites

At Selworthy, we have developed several strategies to ensure your website avoids common pitfalls. For many business websites, these pitfalls are the biggest barriers to success. Here three of the strategies we use to make your website deliver measurable results.

Building Trust

Over the years we have identified several website elements that help to establish trust with users. We have tested these elements extensively to optimize the benefits as much as possible. Your website will feature these trust building elements.

Customer Expectations

One of the greatest turnoffs for website users is where the reality of a website doesn't match their expectations. This can happen intentionally and accidentally. We take steps to ensure your website delivers on user expectations.

Attention to Detail

Very often, the success of a website comes down to attention to detail. Broken pages, functions not working properly on mobile devices, slow loading content, or lack of SEO focus can all result in lost leads or sales. We avoid all this and more through an uncompressing attention to detail.

Attention to Detail

Very often, the success of a website comes down to attention to detail. Broken pages, functions not working properly on mobile devices, slow loading content, or lack of SEO focus can all result in lost leads or sales. We avoid all this and more through an uncompressing attention to detail.

How to Increase Website Engagement

Having a well-designed and properly developed website is one part of having a successful online strategy. The followingmethods will make your website more engaging and will improve results.

Content

Focus your website content on your customers, not your business or products, to get the best results. This involves using your content to show you understand your customer's needs, challenges, or desires, and that your products or services are the solution. Our team of expert copywriters will help you achieve this. Also, our team will make sure everything is relevant to your customers including images and videos. Other content strategies we use include focussing on benefits rather than features, telling stories to give your content more relevance to the user, and making sure there is no repetition or superfluous sentences. In addition, our copywriters are mindful of SEO when creating content to make sure crucial phrases are included, wherever possible.

Media

The images and videos our designers add to your website will make it more attractive, but media is more than window dressing. We use media to improve the user experience, to move customers closer to a buying decision, and to build trust in your brand. One of the ways we do this includes using real images of your company, people, and products rather than stock images, where possible. Relatable, informative, and professionally produced videos can also help significantly, as can well-designed infographics. After all, an image, video, or infographic can often get across a message much faster than paragraphs of text.

Calls to Action

Calls to action are an essential part of almost all successful websites. They are helpful to the user as they show the user what you want them to do next. Without a call to action, this might not always be clear or the user might browse away from your website putting the sale at risk. It is not enough to simply have calls to action on your website, however. It is also important that those calls to action are compelling. Our team has extensive experience of creating compelling calls to action plus we have tested different buttons, phrases, positions, and colors. We know what works so you will get the best possible results.

Adding a Blog

One common mistake on many company websites is to only have sales-related content, i.e. every page promotes the business, products, or service. This does not maximize engagement levels, though. After all, not everyone visiting your website is ready to buy immediately. Also, they will not always be familiar with your brand. A blog gives you the opportunity to establish and build trust with your audience. It also enables you to start a discussion, particularly if you allow comments or promote your blogs on social media. In addition, a blog will bring additional traffic to your website from search engines, social media shares, and links on other websites. At Selworthy, we can help you with this process by creating a blog on your website, plus we can manage it by creating and promoting the content.

Integrating with Social Media

Social media can help you reach new audiences, build closer relationships with your customers, and increase the visibility of your brand. Our website development team will integrate your social media channels with your website to make it easy for visitors to follow you. In addition, we can help you integrate your website marketing and social media strategies so they work towards the same overall goal of increasing conversions for your business.

The Importance of Design

There are a number of design factors that influence the levels of engagement you will achieve with your website. This includes whether your website reflects your brand identity which in turn determines if it is relevant to your customers. Usability is also important as your website must be intuitive and straightforward. In addition, your website should be unique, standing out from the crowd and capturing the attention of visitors. Our team of designers, UX (user experience) specialists, and developers will ensure your websites achieves all these goals. We have extensive experience of website design in a range of industries so will create a design that engages.
Mobile Friendly

Mobile Friendly

The importance of having a responsive website design cannot be over stated. Your customers expect to be able to access your website on any device. In fact, depending on your industry, more of your customers may access your website on a mobile device than on a computer. In addition, there is no universal size, orientation, or dimension ratio for the devices your users might have. This is why our responsive features are so important. When you get a website developed by the team at Selworthy, it will be responsive so will automatically adjust the content so it fits the user's screen. This will increase engagement levels when customers access your website using a phone or tablet.
Quality Assurance

Quality Assurance

Most website developers build websites in optimal conditions, i.e. using high-powered computers, the latest models of phones, and ultra-high-speed internet connections. Very few of your customers will access your website under similar conditions, however. This is why the quality assurance process at Selworthy is so important. Before we launch your website, we conduct a series of real world, rigorous tests to make sure your website works in all possible conditions. We test it on all commonly used browsers, computer operating systems, mobile operating systems, and mobile devices. This ensures your website works perfectly for as many of your customers as possible.