Get an Ecommerce Website that Generates Sales
We have extensive experience building ecommerce websites on a range of platforms so will give you all the tools needed to get traffic and convert that traffic into sales.
Our ecommerce websites use the pages that customers visit on your website, the items they put in their shopping cart, and the search terms they use to suggest other products the customer might be interested in buying. This could be an add-on sale, an alternative product, or something completely new.
We place social sharing buttons on your product pages to make it easy for visitors to your website to share a product to their social networks. This is a simple and cost-free method of extending the reach of your website, get people talking, and generate new sales.
Product filtering makes it easy for customers to find the right product. The filtering options available depend on your products and what you want to offer. The objective is to create the ability to search through different variations of a product without having to visit new pages. In addition, your search results pages will have filtering options plus we offer a quick view feature so a visitor can see more about a product without visiting the actual product page.
This is one of the most important parts of an ecommerce website but it is also one that is most often neglected. Getting customers to make a purchase involves providing comprehensive and engage details about the product - our ecommerce websites give you this ability. In addition, customers can register their email address with you if a product is not in stock so you can contact them when it becomes available again.
Powerful Shopping Cart
Our shopping cart solution makes it easy for customers to add products and then complete the purchase. We include a minimal number of steps while also ensuring the process is easy to follow. In addition, your shopping cart will be secure and it will look secure to encourage visitors to proceed. If they decide not to buy immediately, there will be an option for them to save the shopping cart for later.
Shipping costs are a common reason for shoppers to decide not to go through with a purchase. We give you features to overcome this including the ability to offer multiple shipping options as well as giving the customer the ability to calculate shipping costs when the product is in the shopping cart, i.e. before it gets to the stage of entering their credit card details.
Make Every Page Count
Each page on your ecommerce website can play a role in getting or losing sales. It is therefore important you maximize the potential of every page. This should start with the product pages so as many people as possible click the buy button, but it should also include other pages on your website. Examples include your homepage as well as pages that customers see after they complete a purchase or send you a message.
Information You Should Include
Build Your Audience
Your ecommerce website will never reach its full potential if you only rely on traffic from search engines or paid advertising. You also need to build and nurture an audience that you can contact directly when you have something you want to promote. One of the best ways to achieve this is through email marketing. This involves constantly building your email list and then sending regular, targeted, and helpful emails to the people on that list. Another option you have for building an audience is to use social media.
Optimize Your Shopping Cart
The rates of shopping cart abandonment on many ecommerce websites is astonishingly high. Shopping cart abandonment is where a customer puts items into a shopping cart on your site but doesn't complete the sale. There are two main ways of reducing shopping cart abandonment. The first is to make the shopping cart and checkout process as simple to use as possible. The second is to build trust with your customers by making the checkout process secure and fast-loading. Also, don't ask for personal details unless you absolutely need them and make sure you are completely transparent about prices, shipping, and service.
Keep Your Website Fast and Functional
An ecommerce website going offline causes immediate and long-term damage. Obviously, customers won't be able to use the site when it is offline so won’t be able to buy anything. In addition, many will not return to the site in the future, choosing a competitor instead. Also, slow-loading websites are a turnoff for customers, as are websites that don't look good or work well on mobile devices. You should, therefore, make sure your ecommerce website has an effective responsive design and that you have good quality, reliable hosting.
Ecommerce Website Design Tips
Ecommerce websites have to be easy to use. This means making the design clutter free, presenting products in an attractive way, and ensuring the user experience is intuitive and effective. Good navigation is also important, as is using strong, beautiful product images. If you have a lot of products, make sure the categorization is straightforward so it is easy for customers to find the product they are looking for. Also, the shopping cart should be visible on all pages.
Ensure the Branding is Consistent
The branding on your ecommerce website should be consistent throughout.Proper branding helps build confidence with visitors to your website as well as building brand recognition and loyalty.Proper branding includes using the right colors, fonts, and content layouts. The tone of voice used on your website should also match your brand.
Include Effective Calls to Action
The objective of an ecommerce website is to get customers to make a purchase. They won't do that if you don't ask them to, so you need strong calls-to-action throughout the site. Examples include "Add to Cart" and "Buy Now". It can also be helpful to have multiple calls to action on a page but if you choose this approach, take care to get it right. Firstly, you should only have one primary call to action on a page. In addition, secondary calls to action should be for something specific, like encouraging customers who are not ready to make a purchase to register their email address.
Title tags are essential to maximise the visibility of your product pages in Google search results. SEO best practice says title tags should be unique for every page, but that is a challenge if you sell a lot of products. We make this process easier with our meta data feature that lets you create rules. These rules then optimize the title tags of each page automatically.
Another challenge that many ecommerce website owners face is making sure essential third-party code is added to every newly created page. The most common example of this type of code is the Google Analytics tracking code. Doing this manually would add considerable time to the process of adding a new product to your website. With our ecommerce solutions,however, it is possible to add third-party code to new pages automatically.
Like any retail business, up-to-date data on sales, stock levels, and customers is essential to the success of an ecommerce store. With a Selworthy ecommerce website solution, all this information and more appears on your dashboard so it is easy to access and quick to read. You can then take more informed decisions on promotions to run, stock to order, products to introduce, products to discontinue, and more.