Ecommerce Website Design

Get an Ecommerce Website that Generates Sales

We have extensive experience building ecommerce websites on a range of platforms so will give you all the tools needed to get traffic and convert that traffic into sales.

Key Features of Our Ecommerce Website

Suggested Products

Our ecommerce websites use the pages that customers visit on your website, the items they put in their shopping cart, and the search terms they use to suggest other products the customer might be interested in buying. This could be an add-on sale, an alternative product, or something completely new.

Social Sharing

We place social sharing buttons on your product pages to make it easy for visitors to your website to share a product to their social networks. This is a simple and cost-free method of extending the reach of your website, get people talking, and generate new sales.

Product Filtering

Product filtering makes it easy for customers to find the right product. The filtering options available depend on your products and what you want to offer. The objective is to create the ability to search through different variations of a product without having to visit new pages. In addition, your search results pages will have filtering options plus we offer a quick view feature so a visitor can see more about a product without visiting the actual product page.

Product Details

This is one of the most important parts of an ecommerce website but it is also one that is most often neglected. Getting customers to make a purchase involves providing comprehensive and engage details about the product - our ecommerce websites give you this ability. In addition, customers can register their email address with you if a product is not in stock so you can contact them when it becomes available again.

Powerful Shopping Cart

Our shopping cart solution makes it easy for customers to add products and then complete the purchase. We include a minimal number of steps while also ensuring the process is easy to follow. In addition, your shopping cart will be secure and it will look secure to encourage visitors to proceed. If they decide not to buy immediately, there will be an option for them to save the shopping cart for later.

Shipping Features

Shipping costs are a common reason for shoppers to decide not to go through with a purchase. We give you features to overcome this including the ability to offer multiple shipping options as well as giving the customer the ability to calculate shipping costs when the product is in the shopping cart, i.e. before it gets to the stage of entering their credit card details.

Ecommerce Website Tips

Make Every Page Count

Each page on your ecommerce website can play a role in getting or losing sales. It is therefore important you maximize the potential of every page. This should start with the product pages so as many people as possible click the buy button, but it should also include other pages on your website. Examples include your homepage as well as pages that customers see after they complete a purchase or send you a message.

Information You Should Include

The most important information you should include on an ecommerce website in addition to your products is your contact information. Giving full contact information gives customers reassurance that you are a legitimate business and they can trust you with their personal and financial details. Other information you should have on an ecommerce website includes a privacy policy, customer reviews, an FAQ section, your returns policy, and information on shipping.

Build Your Audience

Your ecommerce website will never reach its full potential if you only rely on traffic from search engines or paid advertising. You also need to build and nurture an audience that you can contact directly when you have something you want to promote. One of the best ways to achieve this is through email marketing. This involves constantly building your email list and then sending regular, targeted, and helpful emails to the people on that list. Another option you have for building an audience is to use social media.

Optimize Your Shopping Cart

The rates of shopping cart abandonment on many ecommerce websites is astonishingly high. Shopping cart abandonment is where a customer puts items into a shopping cart on your site but doesn't complete the sale. There are two main ways of reducing shopping cart abandonment. The first is to make the shopping cart and checkout process as simple to use as possible. The second is to build trust with your customers by making the checkout process secure and fast-loading. Also, don't ask for personal details unless you absolutely need them and make sure you are completely transparent about prices, shipping, and service.

Keep Your Website Fast and Functional

An ecommerce website going offline causes immediate and long-term damage. Obviously, customers won't be able to use the site when it is offline so won’t be able to buy anything. In addition, many will not return to the site in the future, choosing a competitor instead. Also, slow-loading websites are a turnoff for customers, as are websites that don't look good or work well on mobile devices. You should, therefore, make sure your ecommerce website has an effective responsive design and that you have good quality, reliable hosting.

Ecommerce Website Design Tips

Ecommerce websites have to be easy to use. This means making the design clutter free, presenting products in an attractive way, and ensuring the user experience is intuitive and effective. Good navigation is also important, as is using strong, beautiful product images. If you have a lot of products, make sure the categorization is straightforward so it is easy for customers to find the product they are looking for. Also, the shopping cart should be visible on all pages.

Ensure the Branding is Consistent

The branding on your ecommerce website should be consistent throughout.Proper branding helps build confidence with visitors to your website as well as building brand recognition and loyalty.Proper branding includes using the right colors, fonts, and content layouts. The tone of voice used on your website should also match your brand.

Include Effective Calls to Action

The objective of an ecommerce website is to get customers to make a purchase. They won't do that if you don't ask them to, so you need strong calls-to-action throughout the site. Examples include "Add to Cart" and "Buy Now". It can also be helpful to have multiple calls to action on a page but if you choose this approach, take care to get it right. Firstly, you should only have one primary call to action on a page. In addition, secondary calls to action should be for something specific, like encouraging customers who are not ready to make a purchase to register their email address.

Automating Processes to Improve Your Ecommerce Website