SEO and Content Marketing: Getting Your Company Blog Noticed
These days, in order for your website to remain relevant and to rise in the ranks of organic search, you need to have a blog that is constantly updated. The new content will show both the search engine and your audience that you have something to share and you are indeed a site that people can rely on when it comes to information. While creating content is not that easy to do, it is not as difficult as getting your blog noticed by the people you are targeting.
So, how do you get your site’s blog noticed by your target audience? How do you make sure that you are not only seen but are bookmarked for future use by those who visit your site? How can you be considered an authority in what you are writing about? Here are some things that may just help:
Use social media – of course, this is usually the first thing people do because who isn’t on Facebook, or Twitter, or Instagram these days? Using social media to get your content to be noticed by your target market takes a bit of planning though, and one thing you need to plan is when to post these statuses, tweets, and images on your social media accounts. Timing is crucial so you need to know when your target demographic usually checks their social media pages.
Make sure your content is optimized – yes, SEO is still very relevant when it comes to your content. Since you do have loads of competition online, you need to make sure that your content gets more attention than theirs. In order to do that, your content has to appear on the first lines of search engine results pages. For this to happen, you have to know how to create content that these search engines will deem as relevant to the search terms being used, and all the while keeping in mind that you are writing for people and not these browsers. Not that easy a task to pull-off, but it can be done.
Always have interesting images that are relevant to your topic – having images on your post is always better in many ways. For one, it gives people a visual representation of what you are talking about. It makes your topic a bit easier to grasp and understand. Second, it gives you an image you can use on Pinterest and Instagram, which has millions of users. Third, it makes your article easier on the eye and more interesting since it has something visual to it.
Interact with your audience – for you to get feedback from your audience, and to have an idea as to what kinds of topics and posts might interest them in the future, enable your comments on your blog. If you are afraid of negative feedback that may come from competitors trying to bring you down, you can always turn on the approval filter so that you can approve or disapprove comments. You can also interact with your audience via Facebook, Twitter and Instagram. Being interactive and accommodating will make you more approachable and can make your audience more receptive to your posts as well as to sharing these to others.