Value-Based Pricing

Selworthy has developed a proven online marketing system that offers complete transparency about planning, team organization, and use of resources. We never use billable hours on our services pricing structure. Your investment in our consultation and marketing services is not linked to our level of efficiency. Your investments in our marketing includes strategic consultations, planned roadmaps of success, an a monthly customized implementation strategy. Every one of our services, includes a success guarantee to protect your investment with Selworthy.

First Steps: Build a Plan and Marketing Engine

Stage 1: Plan Marketing RoadMap

Inbound marketing, the type of marketing we suggest to attract leads, requires careful planning based on your objectives. We start by analyzing your market, your ideal customers, your brand positioning and your business. Based on those factors, we develop strategies to address your gaps, and to leverage your strenghts. A RoadMap is an action-driven strategic plan documenting our recommended strategies, budget options and timing.

Situation Analysis

  • Evaluate Existing Marketing Performance
  • Understand Business Situation
  • Research Client's Target Market
  • Perform Brand's Competitive Analysis 

Establish Goals

  • Evaluate Existing Marketing Performance
  • Understand Business Situation
  • Research Client's Target Market
  • Perform Brand's Competitive Analysis 

Marketing Strategy

  • Evaluate Existing Marketing Performance
  • Understand Business Situation
  • Research Client's Target Market
  • Perform Brand's Competitive Analysis 
  • Package Overview

  • Customizable Package?We're here to help grow your small business or organization, so every package is fully customizable to meet your needs.
    The packages shown here are simply suggestions based on our most common client packages.
    Customizable Package?
  • Online Marketing Stage Desired:Want your marketing to just focus on the minimum activities to generate online traffic or prefer a more complete set of marketing services. Not sure? Contact us and we'll help you decide Online Marketing Stage Desired:
  • Marketing Plan FocusTo read the description of each package, please place your mouse over the words "Read Description" to the right. Marketing Plan Focus
  • Marketing Strategy Consulting No marketing campaign can be successful without the proper planning, research, and marketing plan strategy behind it.
    For that reason, all of our marketing plans include marketing consulting and strategy planning with our company's founder.
    Marketing Strategy Consulting
  • Marketing Meetings with Our TeamPart of our commitment to help our customers, includes meeting with them regularly to discuss existing and future campaigns, to evaluate ongoing results, and to ensure we're constantly moving towards achieving your company's goals. Marketing Meetings with Our Team
  • Marketing Campaign Center & CRM)We'll setup and customize a customer relationship management system (CRM) and teach you it will become your marketing and sales digital activities headquarters, and how it will help improve productivity and boost your performance. Marketing Campaign Center & CRM)
  • Advertising Campaign: Web Traffic GenerationThe short/medium-term digital marketing strategy to drive traffic to your website requires the design and setup of an online advertising campaign.
    As part of our online marketing plans, we setup a Google AdWords or Facebook ADs campaign.
    Advertising Campaign: Web Traffic Generation
  • Landing Page for Lead CapturingA landing page is 1-page website specifically designed for capturing online leads (user's name and email, etc)that are directed to this page after clicking on an AD from an online advertising campaign.
    The landing page includes design, content development (up to 500 words), stock-free photos, graphics (up to 5 graphics), setup of the landing page and integration with your E-mail marketing or CRM software
    Landing Page for Lead Capturing
  • Lead Magnet Development (PDF giveaway)A lead magnet is a tool, most often in the form of a PDF guide, e-book, or checklist used to attract and acquire leads (potential clients).
    The lead magnet is usually free, yet access to download it requires users to provide their contact information (Such as their name and email).
    All our marketing plans include the creation of a lead magnet: Including ideation, content research and development, and graphic design.
    Lead Magnet Development (PDF giveaway)
  • Lead Nurturing E-mail Campaign lead nurturing campaigns are composed of E-mail autoresponders delivering a series of E-mails to your contacts, without you having to manually send multiple emails. Saving you lots of timing and semi-automating your sales process. Lead Nurturing E-mail Campaign
  • Social Media Management This may include setting up your social media profiles, designing graphics for them, and the active weekly maintenance of each account.
    On a weekly basis our team would post, tweet, publish, upload or pin depending on what your social profiles are. All plans include managing a Facebook account, which requires a monthly budget for paid promoted posts.
    Social Media Management
  • Content Marketing via Blog PostsContent Marketing refers to the concept of delivering valuable information to your potential and existing clients in order to build and grow a positive perception, trust and bond with your company or brand.
    Content comes in many shapes and sizes so we start by creating written content through blog post specifically targeted to your customers' and industry's interests and needs.
    Content Marketing via Blog Posts
  • E-mail Marketing BlastsE-mail marketing is still one of today's most efficient online marketing tools to generate new business as people check their e-mail every day, and you own your e-mail list.
    We help our clients with E-mail marketing strategy, design, implementation, content development, monthly setup, reports and more.
    E-mail Marketing Blasts
  • Search Engine Optimization (SEO) A short term marketing strategy requires you to pay for advertising in order to generate traffic to your site. While long-run strategy focuses on organically ranking higher on search engines (non-paid).
    We optimize your website's content to ensure your ideal customers have a better chance at finding you organically.
    Search Engine Optimization (SEO)
  • Advanced Marketing AutomationMarketing automation refers to the implementation of a system that helps a business to automate many of their repetitive marketing tasks.
    Businesses with high volumes of leads will benefit from such a system, as it helps them to not only reach out to many people easily, but also lets them score leads, create follow-up tasks, and help a sales team focus on only contacting qualified leads over the phone.
    Advanced Marketing Automation
  • Advanced Lead Capturing and Analytics Our marketing experts will implement cutting-edge tools to help you capture even more leads from your website, help you grow your e-mail list, and provide you with advanced analytic tools to better understand how your users are interacting with your website and content. Advanced Lead Capturing and Analytics
  • Marketing Plan PeriodThis refers to the minimum period that you must commit for the Marketing package chosen. Marketing Plan Period
  • Gold

  • $4997/mo*

    +1-Time Setup Fee

  • Customizable Package?All our packages may be custom-built based on your needs. These proposed packages are simply suggested package ideas.
  • Online Marketing Stage Desired:Advanced
  • Marketing Plan Focus This package is for small to medium businesses that are looking for new ways to attract their target market, need new ideas for growth and fresh marketing strategies. It offers a complete range of digital marketing services, with the support of a complete team of marketing experts.Automated Digital Marketing
  • Marketing Strategy Consulting
  • Marketing Meetings with Our Team
  • Marketing Campaign Center & CRM)
  • Advertising Campaign: Web Traffic Generation
  • Landing Page for Lead Capturing
  • Lead Magnet Development (PDF giveaway)
  • Lead Nurturing E-mail Campaign
  • Social Media Management
  • Content Marketing via Blog Posts
  • E-mail Marketing Blasts
  • Search Engine Optimization (SEO)
  • Advanced Marketing Automation
  • Advanced Lead Capturing and Analytics
  • Marketing Plan Period12 Months Minimum
  • Silver

  • $2997/mo*

    +1-Time Setup Fee

  • Customizable Package?All our packages may be custom-built based on your needs. These proposed packages are simply suggested package ideas.
  • Online Marketing Stage Desired:Complete
  • Marketing Plan Focus This package is intended for established businesses that want to significantly expand their online marketing and social media interaction, need fresh in-depth marketing strategy analysis and advice.Complete Digital Marketing
  • Marketing Strategy Consulting
  • Marketing Meetings with Our Team
  • Marketing Campaign Center & CRM)
  • Advertising Campaign: Web Traffic Generation
  • Landing Page for Lead Capturing
  • Lead Magnet Development (PDF giveaway)
  • Lead Nurturing E-mail Campaign
  • Social Media Management
  • Content Marketing via Blog Posts
  • E-mail Marketing Blasts
  • Search Engine Optimization (SEO)
  • Advanced Marketing Automation
  • Advanced Lead Capturing and Analytics
  • Marketing Plan Period12 Months Minimum
  • Bronze

  • $1997/mo*

    +1-Time Setup Fee

  • Customizable Package?All our packages may be custom-built based on your needs. These proposed packages are simply suggested package ideas.
  • Online Marketing Stage Desired:Can be extended to 250 TestsThe Basics
  • Marketing Plan Focus This package offers a common set of marketing services for startups than need to build their online branding and audience fast, by focusing on generating leads.Brand Awareness + Lead Generation
  • Marketing Strategy Consulting
  • Marketing Meetings with Our Team
  • Marketing Campaign Center & CRM)
  • Advertising Campaign: Web Traffic Generation
  • Landing Page for Lead Capturing
  • Lead Magnet Development (PDF giveaway)
  • Lead Nurturing E-mail Campaign
  • Social Media Management
  • Content Marketing via Blog Posts
  • E-mail Marketing Blasts
  • Search Engine Optimization (SEO)
  • Advanced Marketing Automation
  • Advanced Lead Capturing and Analytics
  • Marketing Plan Period12 Months Minimum