- Objectives - We firstly get an understanding of your business and the message you want to promote on social media. In addition, we get an understanding of the objectives you want to achieve.
Competition - Next we look at your competition to analyze their social media strategy and get an understanding of the results they achieve. We also look for examples of good practice from companies who are not direct competitors.
Audience - In addition, we define your audience. This includes the type of social media accounts they follow, the platforms they use and what they use them for, their interests, and what they expect from brands on social media.
Audit - The final element of this initial stage is to audit your current social media performance including the number of followers you have, the type of posts you create, your paid campaigns, and levels of engagement.
Profile - We start by putting a plan in place for your profiles on social media to ensure they are fully optimized. We also put plans in place if you need new accounts created.
Content - A content schedule is created that plans the content over time. This normally includes broad topic areas and what is required for individual items of content including images and video.
Engagement - A strategy to boost engagement levels is also put in place. This includes leveraging your own networks and other networks you have access to as well as reaching out to influencers in your industry.
Advertising - Paid campaigns on social media are an optional element, but they are often the most effective way of getting immediate results from your social media marketing efforts.
Analysis - Finally, we put in place a measurement and analysis plan. This includes when you will receive reports on the performance of the strategy as well as our own team's analysis and optimization efforts.
Content - Our content creation team of writers, designers, and video specialists will create the content according to the content schedule. This will then be published in a way that maximizes engagement.
Engagement - We also implement the engagement strategy to ensure each post achieves the best possible results. A key part of this phase is managing the engagement and interacting with your audience.
Advertising - If you opt to include advertising in your strategy we will implement this part of the plan as well. This includes creating the ads, determining the audience, and setting the budget.
Monthly - Monthly reports give you an overview of the tasks completed and the immediate results that were achieved.
Quarterly - Quarterly reports let you see the improvements over time so you can calculate return on investment.
Engage with Customers and Enhance Your Brand
Improve Customer Service
Encourage User Contributions
Offer Something Exclusive
Adds Personality to Your Brand
Integrating Social Media with Your Website
Another option we offer to enhance the use of social media in your business is to integrate it with your website. There are several ways to achieve this:
We can help you add social sharing buttons to the pages on your website to make it easy for visitors to share your content on their social media networks.
If you operate user accounts on your website we can help you add an option for your users to sign up and sign in using their Facebook accounts.
We can also help you implement tools that allow visitors to your website to quickly bookmark it so it is easy to return to in the future.
If you have an ecommerce website, we can help you implement tools that will increase your reach through social media and increase sales.
Reach new audiences
Enhance your reach beyond your audience
Improve the visibility of your brand
Give your brand personality
Improve customer service
Encourage brand loyalty
Convert new customers
Encourage repeat business from existing customers
Reach customers in the right place at the right time