- Campaign Brief - Our PPC team will first get an understanding of your objectives for the PPC campaign, your budget, the target audience, and more.
- Keyword Research - We then conduct keyword research to identify the best keywords to target, focusing particularly on keywords with buying intent.
Past Results Analysis - We also learn from the results you achieved from previous campaigns. This analysis provides a performance baseline.
Competitor Analysis - The final stage involves investigating the competition that exists for the targeted keywords. We look at the competition's ads, landing pages, and more.
- Defining the Platforms - The options include paid search, paid listings on shopping platforms, social media advertising, remarketing campaigns, display advertising, and mobile advertising. We tailor the choice of platform with your campaign.
Defining the Approach - The most crucial part of this stage of the process is defining the target audience. The method of doing this depends on the platform but it includes demographic and geographical filters as well as likes, interest, and past activity.
Campaign Setup - Our expert team will then setup your campaign by completing all copywriting, design, coding, and technical tasks.
Landing Page Creation - Our designers will build landing pages that are optimized for conversions. This includes having compelling content on the page, creating urgency, and having a strong call to action.
Ad Creation - Our designers, marketing experts, and coders will also create the advertising copy and creatives. This could be an interactive video ad, a dynamic shopping ad, a text-based ad, and more.
Measure - Our paid media team monitors your campaign on a daily basis, analyzing the results.
Adjustments - Based on the analysis, the team will make changes to various elements to tweak the performance.
Monthly - You will get a monthly report that shows the amount you spend as well as clicks, conversions, and more.
Quarterly - We also provide you with quarterly reports so you can see the performance of your campaigns over time.