Our content marketing strategies will ensure you reach new audiences and increase conversions. We have a tried and tested processes for achieving this.
We start by finding out your objectives as well as getting an understanding of your brand, products, and customers. With this we can develop a strategy that will reach the right audience and achieve your objective.
Our experienced content creators then develop the content based on the schedule in the strategy. Each piece of content will be engaging and it will be customized for the platform it will be published on.
Publish and/or Distribute
If the content is for your website or social media channels, we will publish it. If the content is for outreach purposes, we will distribute to publishers and platforms where it is most likely to reach your target audience.
Promote and Measure
We then promote the content using a range of strategies that can include social media, email marketing, paid advertising, and more. Finally, we measure the results so improvements can be made on future content.
Email marketing remains one of the most effective long-term digital marketing strategies available. We develop results-oriented email marketing campaigns that include designing emails and creating the click-through content.
You can reach large audiences on social media, but only if you have content that is compelling and engaging. This applies to social media advertising and standard posts. In both, we'll ensure your social media content gets results.
Having an effective PPC ad that gets clicks is only one part of a successful PPC campaign. You also need a landing page featuring content that converts. We create landing pages with content that turns clicks into sales.
Our content team can develop a PR strategy that will increase the profile of your brand and establish you as an established expert in your industry. Our PR strategies also add new links to your website which helps SEO and brings traffic.
Content marketing can also help with SEO. It enhances your reputation with search engines which can improve your ranking on search results pages as well as bringing in traffic from long-tail keywords which you would not otherwise target.
The content marketing strategy we develop for your website will include multiple types of content to ensure maximum reach and engagement levels.
Infographics are a highly visual, easy to read, and attractive method of publishing content. Infographics are also highly shareable and deliver long-last SEO benefits.
Video and Audio
We use video and audio content to showcase your products, educate your customers with how-to content, describe your brand identity, and increase levels of engagement.
Long-form content examples include eBooks, whitepapers, reports, and case studies. We use them to enhance your authority in your industry as well as to generate new leads.
Blogs and Articles
We create and promote engaging, easy to read, informative, unique, and highly relevant blogs and articles to publish on your website and/or on other websites.
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