Everyone has different likes and dislikes when it comes to logos. As a result, we start our logo design process by getting an understanding of your brand and what you want to achieve. We also show you a range of different logo designs to get an understanding of the types of logo that appeal to you and why.
One of the tools we then use in our creative process is a word cloud. This includes all the words you use when explaining what you want your new logo to achieve and look like, as well as the words you used to describe other logos. This word cloud helps to determine the direction the design will take.
Next, we put pen to paper to sketch out several different elements and designs. At this stage, your new logo will start to take shape.
We then conduct an internal review of the sketches and concepts the designer comes up with. Each member of our team is highly experienced in creating logos and other aspects of brand identity. They provide additional perspectives on the designs and opinion on whether the designer is on the right track.
This is the stage where we bring you back into the process. Normally, we will have about three designs in black and white to show you in addition to presenting the design concept. We will take your feedback on these designs to move onto the next stage.
Throughout the initial sketch and development phase, the designer working on your logo will already have begun thinking about color. This is the stage where the precise colors are determined and added to your preferred logo design.
After a final internal review, we will present you with the finalized logo. You will get the logo in multiple formats so it is ready for immediate implementation.
Professional Logo Design Benefits
Logo design is not just about creating something that you think looks good. A professional designer will create a logo that resonates with your customers and enhances your brand.
Keeping Your Brand Relevant
Fashions evolve and trends change in every business so it is important you keep up to stay relevant to your customers. Your logo is a key part of this modernizing process. A new or refreshed logo design will re-energize your brand and encourage users to engage.
One thing that professional logo designers know how to avoid is creating a brand that looks ultra-cool and modern today, but that quickly goes out of fashion to become outdated, tired, and irrelevant. Our designs avoid this by making your brand modern but also long-lasting.
More Accurately Represent Your Business
A refreshed logo design will deliver significant benefits to your business if it better represents your brand, your business philosophy, and the objectives you want to achieve. This also helps in times of change in your business where a refreshed logo can help make the process a success.
Improve Brand Recognition
Redesigning your logo can also improve the visibility of your brand and improve brand recollection. This particularly applies if your current logo is uninspiring or easy to forget. Our designers will create a logo for your business that gets noticed and that your customers will remember.