As a consumer, when you visit a website, what do you usually expect? What makes you continue using a website and what drives you away from these as well? There are many reasons why people stay when they use a company’s website, and even more reasons why they leave and opt for that company’s competitor.
Apart from the usual reasons, like lack of products and services that they need, prices that are too high, and brand loyalty to your competitors, one other reason why people leave your website is poor user experience. When your website is not user friendly, you will find that people veer away from it, even when they need what you are offering. This is why it is necessary that you make user experience a vital part of your website planning and design.
How do you determine whether or not you are designing your website with UX in mind? You need to first establish what user experience is supposed to be and what elements are needed to make your website appealing to your visitors. This will help you add in the features that will make user experience a good one for those who use your site.
User experience is essentially a combination of usability and other elements, which help make the use of a site both successful and fulfilling to a person. When you say usability, this means that the site is functional and does not present the user with numerous errors as well as fussy and complicated functions that make utilization difficult. For your site to be considered highly usable, or has optimal usability, you need to design it in such a way that finding what they need and being able to conclude transactions with little to no hassle is required.
Apart from usability, for a site to be considered high in good user experience, people who use this should be able to feel content with, find value in, and even recommend the use of such a site. This may be a tall order if you really think about it since different people view these things in different ways. What you can do however to ensure that majority of your site visitors do feel that they did have a good user experience when they visited and used your website is to ensure that this is not only useful, usable, and accessible, but is also easily findable, credible, and desirable.
When you are putting together your website, always make sure that you incorporate design elements and features that make it not only easy to use, but satisfying to use as well. What satisfies a user when they visit a site? For starters, finding what they need without difficulty is one thing. Being able to check out what they are planning on buying without hassle and with security is another thing. Other things you also need to incorporate into your design ideas for the purpose of a good user experience include aesthetically pleasing elements, helpful functions, entertaining bits and pieces, and even emotionally fulfilling features.
