Nothing in business ever stays the same. This is especially true when it comes to advertising and ad campaigns. Statista did an analysis in 2020 on media advertising, and found that more than $250 billion would be spent on advertising. This is the largest amount spent on media advertising ever in U.S. history. Because of the large amounts spent on advertising, in addition to traditional and current social media advertising platforms, there are new platforms being created regularly to promote your product, service, or business.
With the amount of money being spent and the number of platforms to use to promote your business, the big question is how to find the right one to promote yourself. And once you choose, how do you make the ad? HubSpot helps you breach the gap between a good ad campaign and a great one. They provide an easy solution to creating, implementing, and completing a successful ad campaign. Let’s take a look at how they do it.
Landing Pages
Whenever you’re starting an ad campaign, it’s important to understand landing pages’ role in the big picture. Landing pages provide a potential customer direct access to information or some sort of asset that is important to them. They’re an easy add-on to your social posts, blog posts, and email campaigns. It also provides the opportunity for a targeted call-to-action that helps you gather information to qualify the person as a lead or just a visitor.
HubSpot provides plenty of tools to help you create landing pages that attract visitors. They provide starter templates to help you make sense of the page without reinventing the wheel every time you want to create a landing page for something new. You can add common elements (modules) like images, videos, forms, buttons, and more. Each piece plays a specific role on your landing page, and HubSpot helps you leverage these tools to help visitors find you and find out what you’re about.
Forms
Forms provide you a way to obtain valuable information to start nurturing people down your sales funnel, qualifying them as a viable lead, and eventually getting them to contact the sales team. Everyone knows that a contact form is an essential piece of any website, but they can be used in various ways. You can use a simple form collecting a name and email address for downloadable content like an infographic, eBook, or checklist relevant to the customer’s needs.
No matter what the form does, HubSpot provides a way to create, link, and automate forms all in one place. They provide templates on their own site, but you can also use a non-native contact form and still collect the data to use in your HubSpot ad campaign. This functionality allows you to collect information, analyze the data, and move the contact down the marketing and sales funnel.
Emails
Email is an essential piece to your ad campaign. It generates interest and helps you engage with the contacts collected from your forms or already-existing contacts. Email lets you provide news and updates, send promotional offers, and even ask for feedback from existing customers. The best-performing emails are personalized, consistent with your brand, and deliver relevant information to your ideal customer.
HubSpot provides a variety of email templates and automations. Within the tool, you can create personalized email campaigns that run automatically in a sequence you set. In addition to pushing the email campaign out, HubSpot collects crucial information about how your campaign is performing. Understanding the performance of your campaigns helps you adjust and hone your email campaign to reach the people who are most likely to make a purchase.
Social Media
Everyone knows that social media is a beast when it comes to creating ads and increasing brand awareness. Don’t let the beast intimidate you. Your market research should already have been completed so you know what platforms are best suited for your business. However, keeping track of each paid ad or promotional post on each platform can be cumbersome and difficult to keep track of. Not to mention, each platform has its own metrics to track and analyze. HubSpot provides tools to centralize all of your social media and help you keep track of things.
HubSpot’s social media integration is only available for Marketing Hub Professional and Enterprise customers, but it helps drive your social content to the next level. With HubSpot’s social media tool, you can:
- Link all your social media accounts in one tool
- Create and publish social media posts
- Publish social content automatically, allowing you to create multiple posts and set different publishing dates
- Monitor responses and analyze traffic and effectiveness of the posts
When social media is so powerful, HubSpot gives you a powerful tool to help manage your social content.
Analyze Campaign Effectiveness
No campaign is complete without tracking its effectiveness and performance. Sure, you can collect a bunch of email addresses off a form on a landing page or a social media post, but without data on how they found you, who they are, and the depth of engagement, you’re just shouting into the void and hoping someone hears you.
HubSpot provides the tools you need to track and analyze the performance of every part of your ad campaign. With a powerful dashboard, you can separate data by channel, engagement, and more. All to help you continue to build ad campaigns that resonate and bring qualified leads to your sales teams.
Ready For More?
HubSpot is an amazing tool that can be leveraged to increase your sales and revenue. However, it can be a bit overwhelming to go it alone. There are so many moving parts to creating an effective ad campaign, you need an expert to help make it truly successful. Selworthy is a Gold Certified HubSpot Gold Certified Agency Partner.
We understand that your ultimate goal is to drive traffic and turn visitors into paying customers. That’s where we come in.Our experts are ready to help you turn your content strategy into a plan that will capture your audience’s attention and create prospects into customers. Contact one of our specialists today and find out how Selworthy can help!
