If you’re a Shopify eCommerce shop, you know how critical it is to get inside the mind of your customers. Every time a customer interacts with your company, they provide a lot of information.
When they click on a social ad, read the latest blog post, or make a purchase, customers provide valuable data that tells you exactly what they’re looking for. But how do you tap into this data and increase the sales efforts to attract new customers?
The secret is by integrating HubSpot and Shopify. When you connect HubSpot and Shopify, you make sense of the data and get marketing tools to engage with customers and prospects to increase your sales and provide customers with exactly what they want. The goal is to deliver the right message at the right time, to the right person.
In addition to creating the right sales journey, you need to scale your business to compete against the eCommerce giants. The HubSpot Shopify Integration helps you draw important insights on how to approach and convert leads into customers using personalized marketing strategies.
What Does It Do?
The integration of HubSpot and Shopify helps you combine inbound marketing and other eCommerce tactics.
When you take advantage of the HubSpot Shopify Integration, you create the perfect mix of organic and paid traffic to build your brand and increase revenue from your existing customer base. Let’s take a look at how this integration works to boost your sales.
Integrating HubSpot and Shopify you get the benefits of:
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Sync specific sales data to provide you with a powerful marketing signal.
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See new orders in your CRM, and online store customers are imported as new contacts, complete with a shopping and marketing timeline.
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Create user segments based on purchased products, sales from deals, order history, and create marketing efforts to inform, include them in marketing emails, ads, and start workflows to increase sales.
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Automate marketing campaigns using pre-built eCommerce workflows. The data collected show abandoned shopping carts, providing data to nurture these leads into making a purchase.
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Get reports on sales results using an eCommerce reporting dashboard to share data on orders, new sales, lifetime customer value, abandoned cart recovery, and learn how your marketing efforts relate to revenue.
We’ve discussed how collecting data and analytics help you target your marketing efforts by retargeting ads, tracking ad performance, and reviewing the customer journey. This data is at your fingertips with integrating HubSpot and Shopify.
Integration Features
Once you integrate HubSpot and Shopify, you have instant access to features to help you learn how to generate sales by honing your marketing to more specific customers, leads and nurturing lost customers into buying.
It’s critical to target your marketing towards qualified leads and customers looking for specific items and product categories. The most used features of this integration are:
1. Sync & Segment
By syncing Shopify and HubSpot, you have access to customers who make purchases, the products they are buying, and deals working best to generate revenue. This sync turns store data into robust sales and marketing signals and creates a single customer view for every team involved in the sales and marketing funnels.
2. Personalization & Automation
Learn how to upgrade your growth strategy by obtaining data to create new tactics like abandoned cart email nurturing, smart calls-to-action in your content, product-specific re-engagement ads, and more. Integrating HubSpot gives you the full capability to build a brand and voice to help you stand out from the competition.
3. Data Collection & Reporting
To create targeted ads, deals and retarget your ad campaigns, you need accurate reports and data collection on customers and lost customers. HubSpot provides you with out-of-the-box reporting like sales processed per month versus your sales goals, abandoned cart recovery, and more. These data-filled reports help to redirect your eCommerce strategy, expand to new markets, and make data-informed decisions.
4. Marketing Campaign Automation
Automating your marketing campaigns is all about using software to allow you to set up your campaign, start it, and step away. With automation, you can skip having to manually distribute repetitive tasks like email marketing, social media posting, and ad campaigns.
In addition to helping you skip the manual legwork, you also create a personalized experience for your customers. Integrating Shopify and HubSpot allows you to take advantage of workflows that use store data and analytics data to create personalized campaigns. A well-timed email can be the difference between losing a customer and creating a loyal one.
5. Track Revenue
You can analyze and track the projected value of a sale or deal amount over time by managing recurring services and products in HubSpot. This tool allows you to track how much revenue you’re generating or losing during a specific time range.
It pulls data from sales made and abandoned shopping carts in Shopify and translates it into reports to help understand the impact of renewals, upgrades, downgrades, and churns on your eCommerce store revenue.
Your automated campaigns work to attract visitors to your site and shows you where your highest revenue is coming from. A few of the metrics this integration provides are:
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Recurring Revenue – The total amount of recurring revenue associated with a deal or special you run. This is tracked as a monthly value.
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Revenue by Deal Type – You get deal-specific data. The data is grouped by new business, renewal, upgrade, and downgrade.
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Inactive Date – This report provides a date when the specific amount of recurring revenue for a deal is no longer being collected.
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Inactive Reasons – Maybe one of the most important metrics is the reason why a specific recurring amount isn’t being collected. You can view by churned, renewal, upgrade, and downgrade.
These metrics help you to target campaigns to specific customers and create reengagement campaigns to entice customers to come back and purchase from you.
Ready To Start?
There are so many more details to integrating HubSpot and Shopify. It is a robust integration and it may feel overwhelming to implement on your own and decide what you need and what you don’t.
That’s where we come in. Selworthy is a HubSpot Gold Certified Agency Partner. We have the expertise and ability to help you create and implement email marketing campaigns that work.
We work with businesses like yours everyday to help build a strong brand, create effective marketing strategies, and drive revenue to your business.
We strive to help you create a successful eCommerce business that will grow year after year. Schedule a call today and let one of our team members show you how we do what we do.
