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Kristopher Crockett

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Kristopher M. Crockett, President & CEO of Selworthy, brings over a decade of innovative, solution-centric marketing expertise to the table. His profound understanding of marketplace trends and dynamic leadership propels Selworthy's mission to deliver bespoke digital solutions, enhancing client ROI and bridging the digital divide.

Blog Post by Kristopher Crockett

Kristopher Crockett2 min read

Pay-per-Click Trends to Look Out for in the Coming Year

Pay-per-click, or PPC, is a tool that many use to increase traffic to their sites, and in ...
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Kristopher Crockett2 min read

Why Innovation is the Key to a Successful Social Media Marketing Campaign

Social media marketing to some people is merely the act of creating a presence on various ...
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Kristopher Crockett2 min read

User Experience Should Drive Your Website's Design Ideas

As a consumer, when you visit a website, what do you usually expect? What makes you ...
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Kristopher Crockett2 min read

Why an Online Campaign Strategy is Necessary

Putting together an online campaign strategy is more than just something you do to help ...
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Kristopher Crockett2 min read

Is Search Engine Optimization (SEO) Really Dead?

Year after year, you will hear stories circulating on the web about how SEO is finally ...
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Kristopher Crockett2 min read

Defining Good Mobile App Design

Before you start creating a mobile app for your company, you need to understand what to ...
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Kristopher Crockett2 min read

Creating Synergy Between Content Marketing and PR

Having amazing content on your site is something that you should always strive for. ...
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Kristopher Crockett2 min read

How to Make Your Pay-Per-Click Marketing Efforts Pay Off

Pay-per-click is not something you deal with lightly, primarily because it costs you ...
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Kristopher Crockett2 min read

Tools to Make Email Marketing Easier

Those who are new to email marketing will often think that in order to send out emails to ...
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Kristopher Crockett3 min read

3 Social Media Marketing Errors Businesses Make

Social media marketing is a must for all websites, so it is not surprising to see ...
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Kristopher Crockett2 min read

How to Put Together an Effective Campaign Strategy for Your Business

When you hear these two words put together – campaign and strategy – the general ...
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Kristopher Crockett2 min read

Why Information Architecture is Essential to Good User Experience

If you have heard of the term “information architecture”, you might have wondered what it ...
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Kristopher Crockett2 min read

The DO’s and DON’Ts of Mobile App Design

So you’ve finally decided to have a mobile app created for your business. You are on the ...
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Kristopher Crockett2 min read

Understanding the Importance and Challenges of Online Public Relations

One often utilized yet somewhat misunderstood avenue for internet marketing is online PR. ...
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Kristopher Crockett3 min read

Mistakes You Should Avoid When You Do Pay-Per-Click Marketing

Whether you like to admit it or not, pay-per-click marketing is still a very strong ...
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Kristopher Crockett2 min read

How to Make Email Marketing Work for You

People say that email marketing is no longer effective as a tool to get people to come to ...
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Kristopher Crockett2 min read

Social Media Marketing 101 - Why SMM is a Must for Your Site

One of the elements of a well-planned SEO strategy is social media marketing, and this ...
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Kristopher Crockett2 min read

SEO - How Soon Should Your Site Get Optimized?

These days, website owners know that a site that is not optimized for search is a site ...
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Kristopher Crockett2 min read

What is Branding and How Does Logo Design Factor Into This?

You may have heard of the term “branding” and you may have also found yourself confused ...
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Kristopher Crockett2 min read

How to Manage Your Content Management System

Your content management system (CMS) is used to help you manage the content you have on ...
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